CCPA is a California privacy law that affects how businesses collect and use personal data, including email addresses. Learn key CCPA concepts for marketers.
The CCPA (California Consumer Privacy Act) is a privacy law that gives California residents rights over their personal data, including the right to know what data is collected and the right to request deletion in certain cases. For email marketing, this can affect how you collect, store, and share email addresses and related profile data.
CCPA encourages transparency: businesses should disclose what data they collect, why they collect it, and how consumers can exercise their rights. If you sell or share data in ways covered by the law, additional requirements may apply.
Even if your company is not based in California, you may still be impacted if you have California customers or users. Build privacy-friendly practices into your forms, policies, and suppression workflows to reduce risk and increase trust.