A dedicated IP is an IP address used only by your sender. Learn when a dedicated IP helps deliverability and when a shared IP is better.
A dedicated IP is an IP address used exclusively for your email sending, rather than shared with other senders. The main advantage is control: your reputation is influenced primarily by your own sending behavior.
Dedicated IPs are often useful for high-volume senders who can maintain consistent sending patterns and strong list hygiene. Low-volume senders can struggle because a dedicated IP needs enough good traffic to build and maintain a positive reputation.
If you’re just starting or sending smaller volumes, a reputable shared IP from a trusted provider can perform better. If you move to a dedicated IP, plan for a gradual ramp-up period and monitor reputation and complaint metrics closely.