Email cadence is the schedule of messages in a sequence. Learn how cadence affects replies, complaints, and deliverability.
Email cadence is the planned timing and frequency of emails in a sequence, including follow-ups. Cadence impacts reply rates and unsubscribes.
Too fast can feel spammy; too slow can lose momentum. A good cadence aligns with recipient context and keeps each follow-up adding value instead of repeating.
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