Engagement rate reflects how recipients interact with your emails through clicks, replies, and conversions. Learn how engagement impacts sender reputation.
Email engagement rate is a broad term that describes how recipients interact with your emails. Depending on the context, engagement can include clicks, replies, conversions, forwards, and time-to-response.
Engagement matters because inbox providers use user behavior as a trust signal. When recipients consistently interact with your messages, providers are more likely to place future emails in the inbox.
To improve engagement, prioritize relevance and list quality. Segment by intent, keep emails focused, and remove inactive recipients over time so your engagement signals stay strong.