Inbox placement is where your emails land after delivery. Learn what influences inbox placement and how to improve it.
Inbox placement describes whether an email lands in the inbox, spam, promotions, or other tabs after it’s accepted by the receiving server. It’s different from basic delivery because delivery doesn’t guarantee visibility.
Placement is driven by reputation, authentication, engagement, and content signals. Improving placement usually means improving list quality and reducing complaints, not just tweaking words.