Role-based addresses like info@ and support@ behave differently than personal inboxes. Learn how to handle them in outreach.
Role-based email addresses are generic inboxes tied to a function rather than a person, like info@, sales@, or support@. They often have different engagement patterns.
For outreach, role-based inboxes can be harder to reach and more sensitive to volume. Many teams label them as higher risk or handle them with tailored messaging.