Why we built Automyc (and why small teams are switching to it)
We were running campaigns in one tool, designing in another and scraping leads in a third. Here's what that cost us, and the reasons people choose Automyc today.
Arjun Ghimire · 4 min read
Automyc didn't start as a product idea. It started as a frustration.
Before Automyc, we were building dlsurf, a platform where creators sell their digital products: presets, templates, files, bundles. Like most small teams, we did our own marketing. And like most small teams, we ended up with a stack that looked sensible on paper and felt awful in practice.
Campaigns lived in one tool. Posts were designed in another. Leads came from a scraper and a spreadsheet. Customer messages were spread across Instagram, WhatsApp and three Gmail inboxes, and we answered almost all of them by hand.
What the "best tool for each job" approach really cost
Every tool on its own was fine. Together, they were a part-time job.
Here's what a normal week looked like:
Exporting a CSV of leads, fixing the columns, importing it into the email tool, and hoping nothing broke on the way.
Sending a follow-up email to someone who had already replied to us on WhatsApp the day before. Embarrassing, and completely avoidable.
Designing a carousel, downloading it, uploading it to a scheduler, then rewriting the caption because the scheduler didn't know what the design said.
Copying the same answer about payouts into DMs again and again, because the answer lived in a help doc nobody could reach from the inbox.
None of those are big problems. That's what makes them dangerous. They're small enough that you never stop to fix them, and there are enough of them to eat a day a week.
So we built the version where it all talks to itself
The idea behind Automyc is simple: the jobs a small business does every day should share one brain. Your brand, your contacts, your conversations and your content should be in one place, so every part of the system knows what the others are doing.
In practice that means:
A reply anywhere stops the follow-ups. If someone answers on WhatsApp, they won't get your next email.
Content goes where it's needed. A finished design or video drops into the calendar, and the caption is written from what's actually in it.
